Hatface is creating a new medium for activism

By putting powerful messages onto clothing and into the hands of people society overlooks, Hatface is turning the people who are ignored into something impossible to ignore.

For every Hatface you purchase, Hatface donates an activist hat to someone experiencing homelessness. These hats are designed to serve a practical purpose first: helping keep someone warm through the cold while providing something that can be deeply meaningful, a piece of new clothing that may be one of the only new things they own.

But these hats do more than provide warmth. They put messages into the streets through the very people society so often looks past.

Hatface wants to fill the world with wearable activist propaganda, not propaganda designed to divide people, but art and ideas designed to make people think, question, connect, and care. Hatface believes clothing can be more than something you wear. It can be a billboard for your values and a conversation starter in places where people might never otherwise encounter those ideas.

But the message means little if Hatface isn’t also helping the people it’s speaking for.

That’s why Hatface pairs every sale with action. One hat for you. One hat for someone who needs it.

Hatface also commits 10% of its profits to charitable causes, because Hatface believes a business should be capable of creating something people love while giving something back to the world around it.

Hatface’s mission is simple: make great clothing, spread ideas worth thinking about, reach the people society overlooks, and put those values into action.

Hatface is creating a new medium for activism.

Wear the face. Spread the message. Give back.